walking pez GO Outdoors Summer TV Ad 2015 - Behind The Scenes

Everybody needs a little adventure in their lives, and at GO Outdoors we’re hoping to inspire the adventurous side in you with our new TV ad. The ad is inspired by that ‘Lets just go’ reaction, leaving excuses behind and getting out there to try something new, it’s the year to make your sofa feel lonely.

It’s no secret that at GO Outdoors our staff love to practice what they preach. Our store and head office staff are keen campers, anglers, mountain bikers, climbers, walkers and that is just scratching the surface. With that in mind, there were no better people to put in our ad than those you would be speaking to when you visited our stores.

25 store and head office staff from around the country gathered in North Wales for a week in late April for the filming, and luckily for us it was a stunning week for weather.

The idea for our new Summer advert was a simple one – to show the range of products that we sell and the activities we cater for, and to make the outdoors look accessible and fun. We believe that the great outdoors is there for everyone to enjoy no matter what their skills or budget are.

We really wanted the advert to look and feel authentic, so instead of devising complicated scenes – we simply got our fantastic cast of staff to just get on and do the things they love! For example our climbers from the Sheffield store just went climbing and the camera crew followed them around – thankful they had a head for heights!

We chose North Wales as it has some of the most beautiful and varied scenery in the UK from beautiful beaches to the impressive mountains of Snowdonia. The only challenge was, it is also 2 hours from the nearest GO Outdoors store which meant everything we needed for the shoot had to be packed up in our huge van and driven there! This included 30 tents, 6 bikes, 6 boxes of clothing, 30 pairs of boots and shoes, 20 camping chairs – basically a mini GO outdoors store in a van. Our base was the fantastic Ty’n Coed campsite in Morfa Nefyn.

walking pez GO Outdoors Summer TV Ad 2015 - Behind The Scenes
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Sports	Upload TimePublished on 20 May 2015

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